The club
SP Shore is an AI-native startup and digital beach club on the São Paulo coast in Brazil. The idea is simple: know when conditions are good for your level, and have a local crew you can count on. Join up and surf worry-free.
What membership gets you
Hobby
Every beach's rating right now, safety warnings, and tides to the minute. Everything you need to decide whether it's worth heading out.
Pro
Everything in Hobby, plus the 15-day forecast, a week-ahead summary every Sunday, three wave and wind models instead of one, and the ocean translated for you: how big the waves are when they break, and how much energy they carry.
Our mission
Our mission is to champion the sport — physical and mental well-being, and a better quality of life. To bring together and strengthen everyone in the ecosystem. To engage the community and support partners around the region's beaches. To put science, technology and AI to work for us, ensuring safety and the best experience in the water.
How the rating works
Every club beach has a swell, wind, tide and storm forecast. We cross all of it to point you to the right window to surf — before you leave home or plan a trip.
Ratings come from a smart, autonomous and transparent model built on scientific data, updated in real time. Local experts calibrate it to get every spot as accurate as possible.
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Safety first
Safety comes before the rating. When thunderstorms are forecast, the beach shows a warning and its rating is capped — perfect waves can't look like an invitation to paddle out in a lightning storm. When the atmosphere is unstable but no storm is forecast for that hour, the warning is lower-key: check the sky and the current conditions before you get in the water.
Where the tides come from
Tides come from the Brazilian Navy Hydrographic Center's official tide tables and, in Ubatuba and Cananéia, from the University of São Paulo Oceanographic Institute's, calculated to the exact minute the tide turns at each beach. Each beach uses the nearest station, and each beach's page tells you which one and how far away it is.
Still have questions?